A roofing company that still answers the phone.
We started in 1996 with one truck, a small crew, and a stubborn belief that homeowners deserve the truth about their roofs. Three decades later, our trucks have multiplied — but everything else has stayed exactly the same.
Family-owned. Locally rooted.
We're based in Jenison, Michigan and our entire team lives within a short drive of every home we work on. That matters. It means we'll see you at the grocery store, the high school football game, the church potluck. Our reputation isn't an abstraction — it's our neighbors.
We're not a franchise. We don't chase storms across the country. We're not the cheapest, and we won't pretend to be. What we are is consistent, careful, and honest about what your roof needs.
What we stand for.
Integrity
We tell the truth, even when it costs us the job. No pressure, no scare tactics, no upsells you don't need.
Care
We respect your home, your time, and your investment — from the first phone call to the final cleanup.
Craftsmanship
We install complete roofing systems designed to last, using materials and methods we'd put on our own homes.
Why there's a dog on our website.
His name is Rocket. He's been around the office for years and he's become a small but stubborn reminder that companies should give back to the places they call home.
Every roof we install supports the Humane Society of West Michigan through our Gifts From Above program. It's our way of helping shelter animals find the kind of safe, dry home we work to build for our customers.
How we work.
- 01
Listen
We start with a real conversation. What's worrying you, what you've already tried, and what matters most for your home.
- 02
Inspect
We climb up and take a careful, honest look — attic to ridge — and document what we find with photos you keep.
- 03
Recommend
Clear guidance in plain language. If repair is the right answer, we say so. If you have years of roof left, we tell you.
- 04
Install
Certified crews install a complete roofing system — underlayment, ventilation, flashing, and shingles — the way it was designed to work.
- 05
Support
We back our work with a lifetime workmanship guarantee and pick up the phone for years after the job is done.
Talk to a real neighbor
Ready for an honest look at your roof?
Schedule a free, no-pressure inspection. We'll tell you exactly what we see — even if that means you don't need us yet.